Digital Display & Signage Design
Display and signage systems that balance Readability × Aesthetics × Operational Efficiency
Lucretia delivers end-to-end digital display and signage design across indoor and outdoor applications: LED video walls, LED Mesh / LED Glass, transparent LEDs, fine-pixel displays, poster networks, interactive and bespoke formats, plus traditional signage & wayfinding (lightboxes, illuminated letters, brand logos, wayfinding families).
Our method is rigorous and international: from viewing distance / pixel density and peak-brightness (nits) budgets to structure & maintenance access, control/CMS and content governance, we manage the full chain. Designs are coordinated with façade, landscape and architectural lighting to deliver a coherent day–night identity that meets global project standards and local regulations.
Our Design Process
Site & brand audit
User flows, viewing distances/angles, ambient light; brand assets and wayfinding hierarchy
System strategy
For digital: pixel pitch / brightness / contrast; for signage: sizes / materials / lighting method / mounting
Structure & serviceability
Details, cabling and access; outdoor IP / IK / corrosion / thermal / drainage measures
Control & content (digital)
Control topology & CMS, resolution/address mapping, colour consistency, light-sensor–driven dimming
Typography & standards (signage)
Grid, minimum cap height, colour & material standards, hierarchy and placement rules
Prototyping & commissioning
Mock-ups/samples; CCT/brightness/Gamma/white-point calibration; on-site installation & acceptance
Handover & operations
SOP, spares; CMS roles & workflow (digital); inspection & maintenance plan (signage)
Our Scope
A. Digital Displays
- Media façades: LED Mesh / LED Glass / transparent LEDs / bespoke shapes
- Indoor & outdoor video walls and poster networks (DOOH / Retail)
- Immersive lobby canvases and interactive installations
- Digital Signage & CMS for airports, stations and exhibition venues
B. Traditional Signage & Wayfinding
- Lightboxes: ultra-slim, double-sided, ceiling/wall/freestanding directories
- Illuminated letters & brand logos: halo-lit stainless, resin/perforated letters, neon-style, brushed metal, etc.
- Wayfinding systems: site maps, floor/function directories, floor graphics/suspended signs, accessibility & egress signage
- Shopfront / fascia / 3D markers: mall units, street totems, campus/parking guidance
- Materials & finishes: aluminium, stainless steel, Ti, acrylic, PC, glass, wood veneer, stone inlays; brushed, bead-blasted, plated, baked enamel, anodised
- Optics & electrical: uniform backlight, low-glare front-light, CCT/CRI aligned with brand palette; outdoor IP65/67, IK, salt-spray/UV resistance
Deliverables
- Viewing-distance/pixel & size study (digital); master wayfinding plan & hierarchy schedule (signage) -
Brightness and power-density budgets; ambient-light curve and capping strategy
- Structural & installation details (waterproofing/thermal management/anti-glare/shielding)
- Control topology; resolution/address maps; Content Whitepaper & scheduling workflow (digital)
- Layout grid; typography/colour/materials & fabrication manual (signage)
- Commissioning & calibration records; O&M manual; SLA and spares list
- Outputs: Revit/BIM, DWG, PDF
Integration Essentials
Unified light environment
Screen brightness curves coordinated with surrounding lighting; matching CCT/CRI for lightboxes/letters to brand materials
Material & construction coherence
Brackets, mullions and shields integrated with façade; discreet by day, legible by night
Operations & compliance
Content whitepaper (format / tempo / brightness caps), approval documentation, emergency cut-in and audit logs
Maintainability
Front/back service, modular power, redundancy and remote monitoring to reduce downtime and lifecycle cost
Why Choose Lucretia
Two-system mastery
Digital displays and traditional signage delivered in one workflow—no fragmentation, no rework
Vendor-neutral
Brand-agnostic specification matched to goals and budget; compatible with mainstream control/playout ecosystems
Engineering-grade reliability
Outdoor IP / IK / anti-corrosion / UV design; integrated structure, electrical and EMC
Compliant delivery
Documentation aligned to AS/NZS, NCC, EMC (CISPR) and equivalent international codes
Outcome-driven
We optimise for readability, brand expression and operational efficiency to ensure it looks great, reads clearly and runs efficiently
Start Your Project
Want your brand logo, wayfinding, lightboxes and media façade to read as one system? Book a consultation and share elevations/plans and your brand manual. We’ll provide an initial pixel-pitch & brightness recommendation (if applicable) and a signage hierarchy & specification outline within 24 hours.
Our Projects
Some of our best design insights come from what we’ve already built—take a look through our earlier projects for ideas waiting to be reimagined.
