Digital Display & Signage Design
Digital Display & Signage Design for Architecture & Public Spaces
Lucretia delivers end-to-end digital display and signage design for indoor and outdoor environments, covering LED video walls, LED mesh façades, LED glass, transparent LEDs, fine-pixel displays, poster networks, interactive formats, bespoke installations, and complete wayfinding systems (lightboxes, illuminated letters, brand signage and wayfinding families).
Our solutions prioritise visibility, readability, architectural integration and long-term operational performance.
Our method follows global best-practice standards: analysing viewing distance, pixel density, nits/brightness, structural requirements, maintenance access, CMS and content governance. We manage the full design-to-delivery chain and coordinate closely with façade, landscape and architectural lighting teams to ensure a coherent day–night identity that meets international project requirements and local regulations.
Our Design Process
Site & brand audit
User flows, viewing distances/angles, ambient lighting analysis, brand identity assets, and wayfinding hierarchy planning.
System strategy
For digital signage: pixel pitch, brightness, contrast, content type, and runtime.
For physical signage: sizes, materials, lighting method, mounting strategy.
Structure & serviceability
Cabling layouts, access requirements, outdoor IP/IK ratings, corrosion and thermal considerations, drainage and long-term maintenance planning.
Control & content (digital)
Control topology, CMS structure, resolution/address mapping, colour consistency, white-point calibration, and light-sensor-driven dimming systems.
Typography & standards (signage)
Grid systems, minimum cap height, colour and material specifications, hierarchy principles, and placement rules aligned with brand standards.
Prototyping & commissioning
Mock-ups and samples; CCT/brightness/Gamma/white-point calibration; on-site installation, testing, and acceptance commissioning.
Handover & operations
SOP documentation, spare parts plan, CMS roles & workflow (digital), inspection & preventive maintenance plan (signage).
Our Scope
A. Digital Displays
- Media façades including LED Mesh, LED Glass, transparent LEDs and bespoke display geometries
- Indoor & outdoor LED video walls, digital poster networks (DOOH / Retail)
- Immersive lobby feature canvases and interactive digital installations
- Digital signage & CMS platforms for airports, stations, campuses and exhibition venues
B. Traditional Signage & Wayfinding
- Lightboxes: ultra-slim, double-sided, ceiling/wall/freestanding directory systems
- Illuminated letters & brand logos: halo-lit stainless steel, resin or perforated letters, neon-style, brushed or plated metals
- Wayfinding systems: site maps, floor/function directories, suspended signs, floor graphics, accessibility and egress signage
- Shopfront, fascia & 3D markers: mall units, street totems, campus/parking guidance systems
- Materials & finishes: aluminium, stainless steel, titanium, acrylic, PC, glass, wood veneer, stone inlays; brushed / blasted / plated / baked enamel / anodised
- Optics & electrical: uniform backlight, low-glare front lighting, CCT/CRI aligned to brand palette; outdoor IP65/67, IK ratings, salt-spray & UV resistanc
Deliverables
- Viewing-distance, pixel-pitch & size analysis for digital displays; master wayfinding plan and hierarchy schedules for signage
- Brightness and power-density budgets, ambient-light response curves and capping strategy
- Structural & installation documentation, including waterproofing, thermal management, anti-glare and shielding requirements
- Control topology, CMS/content workflow, resolution & address-mapping, and digital content whitepaper
- Layout grid, typography, colour standards, materials library and fabrication manual for signage systems
- Commissioning, calibration and testing records; O&M manuals, SLA documentation and spare-parts schedule
- Final outputs in Revit/BIM, DWG and PDF formats
Integration Essentials
Unified light environment
Screen brightness curves aligned with architectural lighting; matched CCT/CRI for lightboxes, illuminated letters and brand elements to ensure a cohesive visual identity.
Material & construction coherence
Brackets, mullions and shielding designed to integrate seamlessly with the façade—minimal visual impact by day, clear and legible presentation by night.
Operations & compliance
Content whitepaper (format, tempo, brightness caps), regulatory approvals, emergency cut-in procedures and system audit logs to ensure safe and compliant operation.
Maintainability
Front/back service access, modular power systems, redundancy strategies and remote monitoring to minimise downtime and lifecycle cost.
Why Choose Lucretia
Two-system mastery
Digital displays, LED video walls, media façades and traditional signage delivered as one integrated workflow—no gaps, no fragmentation, no rework.
Budget-aligned product selection
We work with multiple manufacturing partners, allowing us to choose the most suitable LED modules and systems based on project needs and budget—to achieve the best visual result within the client’s cost range.
Engineering-grade reliability
Outdoor-rated IP/IK performance, corrosion and UV protection, and engineered structural/electrical/EMC integration to ensure long-term stability in any environment.
Compliant delivery
Documentation aligned with AS/NZS, NCC, EMC (CISPR) and equivalent international codes, ensuring every system meets safety and regulatory requirements
Outcome-driven
We optimise for readability, brand identity and operational efficiency—ensuring every display looks exceptional, performs reliably and delivers value over its entire lifecycle.
Start Your Project
Want your brand logo, wayfinding, lightboxes and media façade to read as one system? Book a consultation and share elevations/plans and your brand manual. We’ll provide an initial pixel-pitch & brightness recommendation (if applicable) and a signage hierarchy & specification outline within 24 hours.
Our Projects
Some of our best design insights come from what we’ve already built—take a look through our earlier projects for ideas waiting to be reimagined.
